Wood before metal
Project Lumen leads with walnut slats, so the first read is warmth rather than hardware.
Project Lumen

Inside the build
Every component chosen to run cool and quiet behind walnut and smoked glass.
Cooling
Nine fans move air through Lumen on one deliberate path — pulled in low across the radiator, pushed up and out the back. The layout stays pressure-balanced, so the build runs cool under load and sits almost silent on the desk.
At the center, the NZXT Kraken Elite 360 AIO and its ring-lit pump hold the loop together behind smoked glass.
The idea
Project Lumen is built around contrast: black glass, warm wood, and a soft orange glow. It keeps the machine powerful without making the site feel loud.
The photography and reels are part of the product story. Every page leans on real frames from the build so the computer stays visible, inspectable, and easy to edit later.

Craft
No campaign framing. This is a product-first presentation for the computer itself.
Project Lumen leads with walnut slats, so the first read is warmth rather than hardware.
Amber LEDs sit behind glass and make the black chassis feel deep, not flat.
The cooling, graphics card, display, and cables are staged like a composed interior.
The site uses slow reels, still frames, and haze so the computer can be seen as an object in motion.